June 30, 2025

Trading Post at World of Coffee Geneva: Brewing with Purpose and Passion

On 26th June, our team of roasters, baristas and the wider Trading Post crew touched down in Geneva for this year’s World of Coffee. It’s one of the biggest events on the global coffee calendar, and this time it was all about connection, collaboration and sharing what we love most.

We spent the afternoon brewing with our partners at Sucafina, whose commitment to sustainability and traceability aligns closely with our own. It was a brilliant chance to showcase how our values work in harmony - from sourcing right through to the final cup of your favourite Trading Post artisan coffee blends.

A real highlight for us was meeting the incredible farmers from Cafe Granja La Esperanza (CGLE), the producers behind some of your favourite Trading Post single origins coffees of past and present, like Tres Dragones. Putting faces to the names, hearing their stories and showing our appreciation in person was something truly special.

Heading over to brew up some fun with our partners at DRWakefield, we also got a chance to showcase something a bit unexpected—a sneak preview of a brand new single origin speciality coffee and a Trading Post first that’s coming soon. It got a fantastic response, and we can’t wait to share more about it - just make sure you head to Brighton Coffee Festival 2025! 

There was loads of energy across the event, from cutting-edge equipment and brew techniques to chats over great cups of coffee. We left feeling inspired and even more excited about what’s next.

Notes from the Master Roaster

If your heading to Geneva soon, here are our local recommendations for great speciality coffee - Trading Post approved:

Filomena Café de Spécialité

"Stunning espresso, had a anaerobic Brazil and washed Rwanda back to back"

MAME Saint Gervais

"Always busy and excellent service was addicted to their espresso tonic - 'Magic Tonic'"